Graphic designer.

Aspiring author.

Hoarder of books.

W is for the Works-Every-Time Layout

The Works-Every-Time Layout works because it is set up for people who read from left to right and top to bottom. It is a great technique for creating a functional and quick design.

Here are the parts that make up the Works-Every-Time Layout:
Margins

Create generous margins around the outside edge of your design.

Columns

Depending on the size and function of your design, create columns. Make sure these columns also have margins between them!

Visual

Position the visual at the top of the layout. This will naturally capture the audience’s eye first.

Cutline

If you need a caption for your visual, place it below the visual.

Headline

The headline should come next and be big! After the visual, it should be next to catch the audience’s eye.

Copy

Next, place your copy. This is where having multiple columns becomes important.

Tags

Tags should be placed in the lower right corner. Tags are things such as a logo, slogan, URL, phone number, etc.

V is for Design Violations

There are some things you just shouldn’t do, well, most of the time.

Here are some design violations!
Centring Everything

Very rarely is this acceptable.

Too Many Fonts

Two is usually enough.

Missing Margins

Be consistent and be generous with margins.

Warped Photos

Crop don’t warp!

4 Corners

Visual balance is important but it doesn’t mean placing the same thing in each corner.

Trapped Negative Space

Make sure the negative space can reach the outer edges of the design.

Busy Backgrounds

Remember MySpace? When you would go to a friend’s page and the background was so busy (or even made up of repeated GIF’s) that you couldn’t read anything? Don’t do that.

Widows And Orphans

I explain those here.

Justified Rivers

And I explain those here!

Don’t get me wrong, sometimes you can use these to great effect. But usually they are no-no’s!

U is for User Interface

User Interface designs are something that you most likely see every single day. Every app on your phone, every program on your computer, your GPS, the screen in your car, even the screen on your coffee maker, all have a User Interface. It’s become extremely hard to avoid computers, so it’s just as hard to avoid User Interfaces!

Over the weekend, I actually began designing my first User Interface outside of school. This is for a client that my husband and I are creating a large piece of software for. We spent a chunk of time sketching out ideas for the interface and for how a customer would interact with it. This kind of brainstorming is planning the User Experience which is closely related to User Interface. The User Experience is how a customer will get from point A to point Z and every point in between. The User Interface is what those points look like.

Thus far, this is the login page for the program we are creating:

User Interface Example

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