Archive - 2017

Y Is in There with CMYK

Okay, okay… It’s hard coming up with things for X and Y (and Z as you will see tomorrow), so I am stretching a bit. But hey, Y is in CMYK… So it’s not that far of a stretch!

CMYK is the colour model that printers use to create the detailed colour of everything you print. It is also called four-colour process. CMYK stands for cyan, magenta, yellow, and black. Yes, K stands for black. This is because some may think that B stands for blue, so to avoid that, K is used.

Something to think about when printing is that your computer screen uses the RGB colour model to display colours, so what you see on a screen may not be what you see on the printed page. So if you plan to print a lot of something, test it by printing one copy first!

For more on colour, click here!

X is for X-Height

X was especially hard to come up with a topic for. Hence why I have chosen a small (yet important) part of typography: x-height!

The x-height is the invisible line that most lowercase letters are as tall as. The exceptions to this are b, d, f, h, k, and l. For these letters, the x-height dictates the height of their waistline — the top of the body of the letter.

The reason the x-height is named thusly is because it marks the proper optical height of the lowercase letter x in a typeface. Sometimes, a type designer may make rounded letters — such as c, o, and e — slightly taller than the x-height to make up for any optical illusion that causes the letters to not look the same height.

Other important guidelines that dictate the height and length of letters are the ascender line, cap height, baseline, and the descender line.

 

I hope you’ve found this small glimpse into type helpful!

W is for the Works-Every-Time Layout

The Works-Every-Time Layout works because it is set up for people who read from left to right and top to bottom. It is a great technique for creating a functional and quick design.

Here are the parts that make up the Works-Every-Time Layout:
Margins

Create generous margins around the outside edge of your design.

Columns

Depending on the size and function of your design, create columns. Make sure these columns also have margins between them!

Visual

Position the visual at the top of the layout. This will naturally capture the audience’s eye first.

Cutline

If you need a caption for your visual, place it below the visual.

Headline

The headline should come next and be big! After the visual, it should be next to catch the audience’s eye.

Copy

Next, place your copy. This is where having multiple columns becomes important.

Tags

Tags should be placed in the lower right corner. Tags are things such as a logo, slogan, URL, phone number, etc.

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